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About Inspire

Our mission: to uncomplicate the Part 3 and Standards Check.

Making the DVSA’s standards simple, accessible and actionable for driving instructors. Holistic, jargon-free and practical, so you can improve your lessons and align with, then exceed, the standard.

Diana Todd and Phil Cowley
Phil and Diana speaking to a packed room of instructors

The story

Two instructors who kept hearing the same question.

“What does the examiner actually want?” Phil heard it from the PDIs he trained through his driving school in Devon. Diana heard it from instructors across the country after qualifying with a Grade A in 2021 and being asked, almost immediately, to help others do the same.

The answer was never a secret. It was just buried in guidance documents, franchise sales pitches and Facebook arguments. So in 2023 they built Inspire: a membership where the marking sheet is explained in plain English, real lessons are reviewed openly, and instructors help each other instead of competing.

Today the membership has 150+ members, the podcast has 61 episodes and a 5.0 rating, and Inspire was named Social Media Influencer of the Year at the Intelligent Instructor Awards 2026. Both founders still teach learners every week. That is the whole point.

How we work

Simple. Relatable. Actionable.

Simple

If it can’t be explained on a whiteboard in a car park, we haven’t understood it well enough ourselves.

Relatable

We still teach learners every week. The examples are from last Tuesday, not a textbook.

Actionable

Every session ends with something to try on your next lesson. Theory that stays theory is a waste of your money.

The only question that matters

“Is what I’m doing right now helping this learner learn best?”

Forget trying to hold 17 competencies in your head while a pupil approaches a roundabout. Ask that one question, every minute of every lesson, and the competencies take care of themselves. It is how we teach learners, how we train instructors, and how we run Inspire.

🚗

We still teach, every week

Neither of us has retired to a training room. The examples are from lessons we taught this week, with real pupils on real roads.

🗣️

Plain English, always

If it needs jargon to sound clever, it is not understood well enough. We explain the DVSA standard the way we would explain it in a car park.

🔍

Curious, never judgemental

With pupils, with PDIs, with each other. Nobody learns anything while they are being told off.

🛠️

Something to try tomorrow

Every course, Zoom and 1-2-1 ends with a practical next step. Theory that stays theory is a waste of your money.

What members say

Kind words from people who have trained with us.

From PDIs who passed, ADIs who came back for more, and delegates from our workshops. In their own words.

“Through Phil’s wealth of knowledge and experience I passed all three assessment processes first time. His passion is second to none.”
Shaun Pearce · Qualified ADI, former police officer
“Phil made me see instructing in a whole new way. He was friendly, inspiring and very supportive.”
Marc Mac · Qualified ADI
“Diana is a knowledgeable trainer who explains things in simplified terms. She’s patient and kind.”
Vikki Fish · ADI
“Phil has made me the great instructor I am today. I would not be one if it wasn’t for him.”
Kirsty Hollinshead · Qualified ADI, Plymouth
“Diana tailored her language and instruction to every pupil. One of the best lessons I have witnessed.”
Bartek Gruszczynski · ADI
“Diana has been extremely supportive in gaining knowledge on client-centred instruction and coaching.”
Becky Seaton · ADI
“Both Diana and Phil offer a wealth of knowledge and experience but put it in simple terms without all the waffle.”
Member review · Inspire community
“The benefit of the membership means you never miss out on new content and you don’t let your own reflection and training slip.”
Member review · Inspire community
“If you’re going to spend money on any workshop for your CPD this year, make it this one!”
Workshop delegate · Train the Trainer review
“They are incredibly personable and I just wish this training facility had been available a long time ago.”
Member review · Inspire community
“Phil has reams of experience in the field, which is very comforting, and has the answers to every question.”
Member review · Inspire community
“I find Diana so relatable, and with so much knowledge it is put across in such a positive way.”
Member review · Inspire community
“Big up to Diana Todd and Phil. Total superheroes without capes.”
Member review · Inspire community

Come and see how we teach. First week’s on us.

Then £30/month. Cancel anytime.